Come Watson — there is trouble afoot! I have just learned the hard lesson that hackers can steal your Facebook pages right out from under you. I manage a number of Facebook Business Pages (formerly termed ‘fan pages’). As of about a week and a half ago, three of these pages somehow got hacked. Somewhere [...]
With over a half-billion users, you know that your band needs a serious presence on Facebook in order to capture listeners, fans, and buyers for your music. But did you know the number one mistake that bands commit in first setting up their Facebook site? This two minute tutorial explains the problem, and how to solve it.
One frustrating aspect of facebook, however, is its mechanism for assigning a URL to any persons profile or any public brand’s page. This two minute tutorial explains how you can accomplish exactly this URL simplification. This can be done for both personal profiles, and for fan pages.
It is hard to underestimate the impact that social networking has had upon the music industry. With over 350 Million active users, and a six month growth of 70% in the first half of 2009, facebook is destined to be the dominant social media site for some time.
Most bands and musicians are probably aware of the value of facebook pages as opposed to profiles. Accordingly, most musicians maintain pages in addition to their personal profiles. But facebook does not automatically make others aware that a personal profile may also be related to a fan page. But how does one create an awareness of a page’s existence?
The process I describe herein will allow the artist to permanently and prominently display a link to a given page from their profile. Further, this link will appear in the profile’s sidebar, so it can be seen whether the Wall tab or the Info tab is currently being displayed. Better yet, the link will also contain the page’s ‘profile’ picture, leading to recognition for your page’s graphical brand.
By making it easier for people to find your page, you should collect new legions of fans.
Google has just announced a major enhancement to its handling of music searches. This change brings new conveniences for average Google users, and new opportunities for musicians. Herein, we’ll let an official Google video speak to the consumer side of things, then discuss what changes are under the hood, and what they mean for music marketing.
WordPress allows one to associate an avatar with a user profile. This is a small picture that will be displayed on each post or comment you make to the blog, giving casual visitors a ready means of identifying all your posts. However, it is not readily apparent how the site admin is to set this avatar. There are no settings anywhere in the Site Admin control panels for setting this. Accordingly, the admin is stuck with the default ‘phantom person’ for an avatar.
This Two Minute Tutorial explains step-by-step how to set up a custom avatar for the admin.
In addition to hosting Bands, ReverbNation also has Fan profiles. By becoming a Fan of a given Band on ReverbNation creates a new link between your profile and the band’s. This Two Minute Tutorial demonstrates how to create the link between you and your favorite band.
One can put an mp3 file into a blog post, creating a clickable link. However, clicking this link will navigate to a new page with the viewer’s system’s default application for listening to mp3 files. It would be preferable to embed a working audio player right into the blog post.
Fortunately, this is readily achievable. There are a number of media players that extend the functionality of blogging platforms to this end. This post describes how to install my favorite such player into a WordPress blog.
ReverbNation is a wonderful site for discovering new music, and helping to promote bands in which you are interested. This is a Two Minute Tutorial explaining how to sign up to the service as a fan.
One of the features ReverbNation provides is an integrated mailing list, with widgets that allow interested parties to opt themselves in. This Two Minute Tutorial explains how easy it is for a fan to sign up for a band;s email list, using the Fan Collector widget.
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