Come Watson — there is trouble afoot! I have just learned the hard lesson that hackers can steal your Facebook pages right out from under you. I manage a number of Facebook Business Pages (formerly termed ‘fan pages’). As of about a week and a half ago, three of these pages somehow got hacked. Somewhere [...]
One frustrating aspect of facebook, however, is its mechanism for assigning a URL to any persons profile or any public brand’s page. This two minute tutorial explains how you can accomplish exactly this URL simplification. This can be done for both personal profiles, and for fan pages.
It is hard to underestimate the impact that social networking has had upon the music industry. With over 350 Million active users, and a six month growth of 70% in the first half of 2009, facebook is destined to be the dominant social media site for some time.
Most bands and musicians are probably aware of the value of facebook pages as opposed to profiles. Accordingly, most musicians maintain pages in addition to their personal profiles. But facebook does not automatically make others aware that a personal profile may also be related to a fan page. But how does one create an awareness of a page’s existence?
The process I describe herein will allow the artist to permanently and prominently display a link to a given page from their profile. Further, this link will appear in the profile’s sidebar, so it can be seen whether the Wall tab or the Info tab is currently being displayed. Better yet, the link will also contain the page’s ‘profile’ picture, leading to recognition for your page’s graphical brand.
By making it easier for people to find your page, you should collect new legions of fans.
Google has just announced a major enhancement to its handling of music searches. This change brings new conveniences for average Google users, and new opportunities for musicians. Herein, we’ll let an official Google video speak to the consumer side of things, then discuss what changes are under the hood, and what they mean for music marketing.
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