Posts tagged: marketing

secret to convert facebook friends to fans with a Fan Badge on your profile linking to your page

It is hard to underestimate the impact that social networking has had upon the music industry. With over 350 Million active users, and a six month growth of 70% in the first half of 2009, facebook is destined to be the dominant social media site for some time.

Most bands and musicians are probably aware of the value of facebook pages as opposed to profiles. Accordingly, most musicians maintain pages in addition to their personal profiles. But facebook does not automatically make others aware that a personal profile may also be related to a fan page. But how does one create an awareness of a page’s existence?

The process I describe herein will allow the artist to permanently and prominently display a link to a given page from their profile. Further, this link will appear in the profile’s sidebar, so it can be seen whether the Wall tab or the Info tab is currently being displayed. Better yet, the link will also contain the page’s ‘profile’ picture, leading to recognition for your page’s graphical brand.

By making it easier for people to find your page, you should collect new legions of fans.

Monday January 25th, 2010 in , , , | 5 Comments »

Second Life provides musicians with new moneymaking opportunities

There is a burgeoning new online market for musicians of all types. Recording artists, performers, singer/songwriters, turntablists, playlist DJs, karaoke aficionados, and more can find paying audiences in Second Life. This article provides a top level view of Second Life from a musician’s perspective. It quantifies the market opportunity, and touches on some of the considerations in reaching this worldwide music market.

Monday January 18th, 2010 in , , , , | 1 Comment »

new Google music offering — indie musicians face new challenges and opportunities

Google has just announced a major enhancement to its handling of music searches. This change brings new conveniences for average Google users, and new opportunities for musicians. Herein, we’ll let an official Google video speak to the consumer side of things, then discuss what changes are under the hood, and what they mean for music marketing.

Friday October 30th, 2009 in , , , , , , | No Comments »

so what’s all this Second Life stuff, anyways….

Second Life is an immersive 3-dimensional digital world, where one acts out a character (“avatar”), in an online environment with other people. This environment provides numerous opportunities for musicians to present their music to new audiences, and make some money in the process.

Thursday October 29th, 2009 in , , | No Comments »

intro to ReverbNation — social aggregator for musicians and bands

ReverbNation provides tools for musicians to market their music. It prompts the user through logical marketing activities in order to build brand equity in the band or performer’s name. Further, it pushes out info to other social media sites, allowing the user to update the info in one place, and have other sites instantly and automatically updated.

Friday October 9th, 2009 in , , , , , , | No Comments »